Posted March 26, 2020 by dome BEAUTY
The shutdowns of non-essential businesses to slow the proliferation of COVID-19 has affected almost every industry, but beauty professionals relying on in-person services for their income have been particularly hurt economically. Spas, and hair and nail salons have closed their doors, and employers have had to make tough decisions about layoffs and pay cuts. Hundreds of thousands of beauty professionals are uncertain about how they’ll sustain themselves and their families in the coming weeks.
Indie beauty business owners aren’t simply riding out the storm without taking action. They’re realizing that, while alone they may have limited resources, together they can have a big impact. They’re bolstering the beauty ecosystem with efforts to support cash-strapped beauty professionals, and shoring up the medical response to the pandemic by appealing to their audiences to donate much-needed supplies.
We’ve compiled a list that will be updated regularly highlighting brands giving back to beauty professionals or helping medical workers on the front lines of the COVID-19 crisis through special initiatives, commission offers and GoFundMe campaigns.