Posted February 2, 2019 by Alicia Ziegler
For Cosmogen, low MOQ means giving brands the opportunity to explore and define their position in the marketplace without overextending. In a recent partnership with dome BEAUTY, Cosmogen worked to accommodate the brand’s wishes to pair expert eyeshadow application with healthy, clean beauty implements, delivering a 5,000 MOQ run of a charcoal-infused eyeshadow brush that helps reduce the proliferation of bacteria growth, according to Cosmogen’s Lynda Pare, North America market director, New York.
“The charcoal grey fibers are perfectly paired with the brand’s overall design, which carry through to the brush’s gun metal ferrule and rich gray color handle,” she says. “dome BEAUTY has always focused on the importance of application and wanted to improve on their current brush design, so the brand has re-designed all of their brushes to incorporate this feature.”