BRAND STORY

dome BEAUTY’s 360 Clean Beauty Philosophy is dedicated to providing 100% clean and sustainable beauty solutions throughout your makeup journey for a Clean Beautiful You™. We offer high-performance, award- winning products that are safe, good-for-you, eco-friendly, sustainable, and inclusive.  This philosophy is not just limited to our beauty products but also extends to your overall wellness of an individual. It’s about a 360-degree approach to health, wellness, and beauty.

What’s different about our approach? We do not limit our approach to only ingredients. We created a brand that is clean in all aspects AKA 360-degree clean beauty, which is exactly what it sounds like: A holistic approach to being clean in our products, packaging, application and ethics.

From the subtlest application to the most dramatic effects, there are no limits with dome BEAUTY, just endless possibilities for a clean, healthy beautiful you.  

MAR’S STORY AND THE
360° CLEAN CONCEPT

This concept was created by none other than our founder, Mar Cavallone. Mar’s holistic approach to clean living inspired this concept which started with clean ingredients and custom charcoal infused brushes for a clean application. A die hard animal lover and avid recycler, she also found it important to integrate clean and sustainable packaging into the mix. Mar’s family inspired her to include solidarity in her 360° beauty concept, and it’s one of dome BEAUTY’s core and beloved values. Growing up in a family consisting of a diverse range of ethnicities and cultures, Mar wanted to make sure dome BEAUTY is inclusive and supports all makeup lovers of different backgrounds to be uniquely themselves-- and have the perfect makeup to do it.

CREATIVE DIRECTOR GENEVA

With help from our creative director Geneva, dome BEAUTY came to be. Her career began with an internship with famed Sonia Kashuk, where she perfected her product development, color formulation and artistry skills. Geneva worked back stage at New York Fashion Week and has work published in 5 countries including a billboard in Time Square. Geneva traveled the world, learning unique beauty rituals which set international cultures apart and translated it into products for dome, a MUA- approved brand.

Fun Fact: Our name “dome comes from the shape of our brushes which are dome shaped to adhere to the contours of your face.