How are the women entrepreneurs behind small firms selling skincare and hair products, makeup and more navigating a time when customers are no longer seeing - well, anyone?
Mar Cavallone, founder of makeup lineDome Beauty in Chicago, has been grappling with similar problems thanks to COVID-19. She says she began to notice the effects in early January, as much of her packaging is sourced in China. She was planning a new product launch at the time, and had to find workarounds to make it happen. The additional five new product launches planned for this spring have either been delayed or postponed indefinitely, she says.
Returns in the beauty industry are notorious for producing waste and can bring a brand down as a net loss. "Damaging out" prevents dumpster divers from using/reselling returned product and is regarded as safer for beauty consumers.
As we approach a more sustainable and less-is-more approach to beauty, there are much more sanitary and eco-conscious ways to manage the complicated issue of beauty returns.
Over the past few months, the world has inevitably shifted because of the coronavirus outbreak. In the beauty industry, where much of the work centers around human interaction and face-to-face contact, industry professionals such ashairstylists, makeup artists, estheticians and nail techs have been left with little to no resources as they have shut down non-essential businesses
Dome Beauty has partnered with the Professional Beauty Association and The Makeup Show to launch Dome Beauty Cares, a fundraising effort to support freelance beauty workers.