BRANDS ARE SUPPORTING OUT-OF-WORK BEAUTY PROS DURING THE CORONAVIRUS PANDEMIC
THESE BRANDS ARE SUPPORTING OUT-OF-WORK BEAUTY PROS DURING THE CORONAVIRUS PANDEMIC [UPDATED]
As the coronavirus pandemic continues to spread across the world, government-mandated shutdowns of non-essential businesses have impacted nearly every industry. Among the many particularly hard-hit job categories are beauty and spa professionals, whose income is heavily dependent upon being able to offer in-person services. Hairstylists, makeup artists, nail technicians, massage therapists and estheticians are finding themselves out of work, with an uncertain future. What's more, many beauty professionals, especially those on set for editorial shoots or advertising campaigns, are freelancers who work on a project basis, putting them in an even more precarious situation.
To help them cope with lost income and job insecurity, a number of beauty brands and influencers have begun to rally together and undertake aid efforts. Ahead, we've outlined some of their initiatives. We will continue to update this post as we hear about additional beauty brands offering support to those in the industry.
- Dome Beauty has partnered with the Professional Beauty Association (PBA) and The Makeup Show to launch Dome Beauty Cares, a fundraising effort to support freelance beauty workers. On Instagram, the brand wrote, "We are calling on everyone who depend[s] on the services of these individuals including beauty enthusiasts, beauty industry professionals, corporate executives, those in the TV-Film-Magazine Industries, Bloggers and Influencers to dig deep and donate at dome BEAUTY CARES Go Fund Me or buy a product from dome BEAUTY and we'll donate for you to support those in need in the beauty industry. We also ask large corporations in the Beauty Industry to join us in this effort. Beauty brands are nothing without the professionals that support us so let's unite and change someone's life." The funds raised will support independent and freelance workers in the beauty industry, including makeup artists, hairstylists, nail technicians and estheticians. Additioanlly, $5 from every purchase made on Dome Beauty's website will be put toward the fund. Those who wish to donate directly can go to their GoFundMe.