As the coronavirus pandemic continues to spread across the world, government-mandated shutdowns of non-essential businesses have impacted nearly every industry. Among the many particularly hard-hit job categories are beauty and spa professionals, whose income is heavily dependent upon being able to offer in-person services. Hairstylists, makeup artists, nail technicians, massage therapists and estheticians are finding themselves out of work, with an uncertain future. What's more, many beauty professionals, especially those on set for editorial shoots or advertising campaigns, are freelancers who work on a project basis, putting them in an even more precarious situation.
To help them cope with lost income and job insecurity, a number of beauty brands and influencers have begun to rally together and undertake aid efforts. Ahead, we've outlined some of their initiatives. We will continue to update this post as we hear about additional beauty brands offering support to those in the industry.