As the coronavirus pandemic continues to spread across the world, government-mandated shutdowns of non-essential businesses have impacted nearly every industry. Among the many particularly hard-hit job categories are beauty and spa professionals, whose income is heavily dependent upon being able to offer in-person services. Hairstylists, makeup artists, nail technicians, massage therapists and estheticians are finding themselves out of work, with an uncertain future. What's more, many beauty professionals, especially those on set for editorial shoots or advertising campaigns, are freelancers who work on a project basis, putting them in an even more precarious situation.
To help them cope with lost income and job insecurity, a number of beauty brands and influencers have begun to rally together and undertake aid efforts. Ahead, we've outlined some of their initiatives. We will continue to update this post as we hear about additional beauty brands offering support to those in the industry.
American Spa partnered with seven brands to produce theSpecial Edition Breast Cancer Awareness Beauty Box, which offered special promo codes for bulk orders so estheticians and spa owners could decide what products they wanted to offer during BCAM. A portion proceeds from orders placed using a Beauty Box promo code were also donated to miscellaneous BCA charities.
How are the women entrepreneurs behind small firms selling skincare and hair products, makeup and more navigating a time when customers are no longer seeing - well, anyone?
Mar Cavallone, founder of makeup lineDome Beauty in Chicago, has been grappling with similar problems thanks to COVID-19. She says she began to notice the effects in early January, as much of her packaging is sourced in China. She was planning a new product launch at the time, and had to find workarounds to make it happen. The additional five new product launches planned for this spring have either been delayed or postponed indefinitely, she says.
Returns in the beauty industry are notorious for producing waste and can bring a brand down as a net loss. "Damaging out" prevents dumpster divers from using/reselling returned product and is regarded as safer for beauty consumers.
As we approach a more sustainable and less-is-more approach to beauty, there are much more sanitary and eco-conscious ways to manage the complicated issue of beauty returns.