Much-needed aid initiatives include digital education efforts, donations to relief funds and more.
American Spa partnered with seven brands to produce theSpecial Edition Breast Cancer Awareness Beauty Box, which offered special promo codes for bulk orders so estheticians and spa owners could decide what products they wanted to offer during BCAM. A portion proceeds from orders placed using a Beauty Box promo code were also donated to miscellaneous BCA charities.
How are the women entrepreneurs behind small firms selling skincare and hair products, makeup and more navigating a time when customers are no longer seeing - well, anyone?
Mar Cavallone, founder of makeup lineDome Beauty in Chicago, has been grappling with similar problems thanks to COVID-19. She says she began to notice the effects in early January, as much of her packaging is sourced in China. She was planning a new product launch at the time, and had to find workarounds to make it happen. The additional five new product launches planned for this spring have either been delayed or postponed indefinitely, she says.
Returns in the beauty industry are notorious for producing waste and can bring a brand down as a net loss. "Damaging out" prevents dumpster divers from using/reselling returned product and is regarded as safer for beauty consumers.
As we approach a more sustainable and less-is-more approach to beauty, there are much more sanitary and eco-conscious ways to manage the complicated issue of beauty returns.