American Spa partnered with seven brands to produce theSpecial Edition Breast Cancer Awareness Beauty Box, which offered special promo codes for bulk orders so estheticians and spa owners could decide what products they wanted to offer during BCAM. A portion proceeds from orders placed using a Beauty Box promo code were also donated to miscellaneous BCA charities.
How are the women entrepreneurs behind small firms selling skincare and hair products, makeup and more navigating a time when customers are no longer seeing - well, anyone?
Mar Cavallone, founder of makeup lineDome Beauty in Chicago, has been grappling with similar problems thanks to COVID-19. She says she began to notice the effects in early January, as much of her packaging is sourced in China. She was planning a new product launch at the time, and had to find workarounds to make it happen. The additional five new product launches planned for this spring have either been delayed or postponed indefinitely, she says.
Returns in the beauty industry are notorious for producing waste and can bring a brand down as a net loss. "Damaging out" prevents dumpster divers from using/reselling returned product and is regarded as safer for beauty consumers.
As we approach a more sustainable and less-is-more approach to beauty, there are much more sanitary and eco-conscious ways to manage the complicated issue of beauty returns.
Over the past few months, the world has inevitably shifted because of the coronavirus outbreak. In the beauty industry, where much of the work centers around human interaction and face-to-face contact, industry professionals such ashairstylists, makeup artists, estheticians and nail techs have been left with little to no resources as they have shut down non-essential businesses
Dome Beauty has partnered with the Professional Beauty Association and The Makeup Show to launch Dome Beauty Cares, a fundraising effort to support freelance beauty workers.
As GoFundMe campaigns for laid-off service workers multiply across the U.S., beauty companies also are becoming dependent on this lever.
Over 70,000 Covid-19-related fundraisers are currently found on GoFundMe, and many are for service industry and retail workers who have lost their jobs as businesses closed during the Covid-19 outbreak. Campaigns are especially prevalent for salon-based businesses and retailers.
Beauty brands launching fundraisers include hair-care brand Virtue Lab and clean beauty brand Dome Beauty. In the PR space, Pape PR and Rell Communications have teamed up for their own GoFundMe for salon workers and estheticians, while beauty search engine app Mira Beauty has also created a relief fund for beauty professionals via PayPal.